It will definitely intrigue your attendees. Or instead of a static logo slider on the venue screens, you could project a short animation that explains the origins of the logo. For example, instead of printing a boring traditional event program, you could design it as a metro map. So don't hesitate to use this technique while working on creating your event's visual identity. Ha! Now you are paying attention! One of the greatest things about storytelling is that it 'distracts us from our distractions'. Use storytelling to enhance your event's visual identityĪnd suddenly the power went off and the attendees couldn't see anything in the room. So you can take advantage of its adaptability (which means that you can crop it, change its colors, or alter it however you wish) and use it in different contexts, such as in collateral event materials or digital platforms. This means that the attendees will basically associate your event with this image. Let’s say that the central piece of your event’s visual identity is a composition of three intertwined circles. Choose an adaptable graphic element and use it for different contexts You can find inspiring ideas here and here. As for the general elements, choose a clean and easy-to-identify graphic design. And be positive about going with red for an entrepreneurship event. Choose green if the event is focused on sustainability or the environment. For example, go with purple if your event is about wellness or spirituality. So be very careful with that. Align the color you choose with the philosophy and the message of your event. Decide which graphic elements and colors will define your eventĪs you probably know, colors can affect the way your attendees feel about your event. So how can you build a powerful visual identity for your event? Here are some steps to follow: #Party planner logo ideas professional#Pina, and Jorge Matute, "visual identity embodies any visual element that is associated with an organization." However, as Magnus Kristian Gregersen indicates in his research, visual identity is an umbrella term used interchangeably to refer to different fields of human activity.Įxtended to the event industry, we are talking about the same visual elements (name, colors, logo, typography, graphic design elements, etc.) that are used everywhere else. Planning expert Julia Rutherford Silvers notes in her book Professional Event Coordination, "Identifying symbols, logos, or graphic representations associated with the event or an event organization are a form of ’branding,’ projecting an image and linking the product (the event) with an easily recognizable and consistent perception of value to the consumer." According to a paper published by the Spanish researchers Rafael Bravo, José M. Visual identity is mostly studied and presented as an important feature of corporation branding. However, "if a relevant image is paired with that same information, people retained 65% of the information three days later." Sight is the predominant way that we relate to the world around us." Attendees are no exception.įor example, as the developmental molecular biologist John Medina highlights in his book Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School, people are likely to remember only 10% of the information they hear. Why? First of all, as Patrick Newbery and Kevin Farnham note in their book Experience Design: A Framework for Integrating Brand, Experience, and Value, "We are visual animals. We don't want to waste time on trivial things." Does this sound familiar to you? Well, congratulations then, you have found the most efficient way to ruin your event!
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